Yard Sign = I'm selling my home!
When it comes to Columbus, GA property search resources, one tool house hunters rely on without hesitation is so simple they probably don’t even think about it. Online sites and search engines are incredibly valuable and by far are the leading tools in searching for homes. Classified ads may be tried and true, but often require searchers to make a phone inquiry to learn the address in question. But there is a low-demand, high-yield, unequivocal property search aid that gets buyers interested: the good ol’ frontyard ‘For Sale’ sign.
It may seem like an awfully old-fashioned marketing method, but that sign remains one of the most effective tools we recommend to attract buyers and to raise interest in buyers that didn’t know they wanted to buy! With the prices of single-family homes on the rise in half of the largest US cities, many who have been on the sidelines waiting for the market to turn around are revisiting the idea of selling. For them, what about putting out that ‘For Sale’ sign?
One advantage is obvious: signs alert the most interested potential buyers – those already on a property search in your particular area. But the sign can also attract the interest of people who like the area but never really thought of buying a home there. Once they see the sign some think “Wouldn’t it be nice to live in this area?” Your agent’s posted cell phone number (or a number that plays a recorded message) will certainly draw inquiries from interested buyers. Although its reach is a mere fraction of the Internet’s, not everyone begins a property search online. To reach potential homebuyers who have targeted your neighborhood, the humble sign can be your #1 marketing tool.
Why use a Realtor like Carey Scott to sell your home? Click here on Why use a Realtor?
Today’s Columbus, GA area property searchers have cell phones, most of which have apps which recognize a digital feature some of today’s yard signs display: a QR code. When a QR design appears on a For Sale sign, users just use their phone to scan the code and instantly gain access to the agent's web page with full information about the property. Not so old fashioned, after all…
Large portions on buyers on the internet are still attracted to yard signs.
The main disadvantage is location location location: only people who already live in the neighborhood or pass by the property will see it. The quality of those reached is high, but their numbers don’t compare with what online listings can yield. Some homeowners are nervous about the idea of seeming to invite unwanted visitors – although the addition of a “call for appointment” tag usually resolves that issue. For those who are shy about announcing to the neighborhood that they are ready to move, it’s good to remember that the goal of marketing a home is to attract as much attention as possible: hiding the ‘product’ is counter-productive.
There are many ways to advertise a house for sale. Many homebuyers’ property search begins with an agent; some with an online session…but for others, that simple yard sign can be what prods them into thinking about the home that could be theirs. For anyone planning to market their own Columbus, GA home, the surest first move is to hire a professional: an agent with a proven multimedia marketing plan. And you can bet that a good old-fashioned (or nowadays, new-fashioned) yard sign will be part of it!
If you’re considering selling a home in the Columbus, GA area call me at 706-442-1084 or click here!
For additional advice on selling your home, you may want to read the following: